Benefits of Trademark Registration

A trademark is one of the most important aspects of a company as it sets apart their products and services from others in the market. With trademark registration, your brand will stay protected and prevent anyone from using similar trademarks. The trademark protection in Dubai is offered through the Trademark Law. This law has been applicable since 1992, and it was amended in 2002. If you are a newly established business, it is mandatory to have a trademark registration. Listed below are the benefits of trademark registration:

1. Security for your business

A trademark is equally valuable like an immovable asset. It can be used for getting loans from the bank. A trademark will secure your brand from unfair practices such as the use of a similar one by anyone that can lead to confusion in customers. It can be utilized for legal action against infringement.

2. Provides identity and stability for your brand

Trademark registration permits you to build a strong presence for your brand in front of consumers. It ensures authenticity and keeps your brand identity and loyalty intact. Trademark permits the smooth functioning of brands without any legal hurdles. It will help you gain a competitive edge and trademarked assets are ideal for marketing, as building awareness about the brand is faster with the registered symbols.

3. Avoid Duplication

Trademark Registration enables brands to file a complaint against anyone who misuses their trademark. It prevents counterfeits and helps in dealing with any duplicate products and illegal import or export. It is a valid proof of ownership. When you become an owner of a registered trademark, you will receive the exclusive rights to use that in your marketing initiatives.

Corpin Consultants have a team of experts who offer comprehensive support in trademark registration in the UAE. We have assisted numerous clients in the UAE region for managing their intellectual property laws. Feel free to contact us for further information.